Context: we have various contacts of people who have interacted with Sunflower in one way or another.
Contacts: there are either emails, telegrams, or tweets. At the start we will have to solve the following problem: to contact a possible maximum of our users or those who could become a user, but did not do that, bring them into communication and conduct research on these users through interaction with them (text interview, interview in a call, at the choice of a specialist. The CustDev interview is a perfect option).
One important thing: the users are multilingual, there are Spaniards, Ukrainians and English-speakers.
The result of the study: the identification of segments based on user experience, compiling a portrait of our user, including goals, motives, needs for each of the identified segments.
What will be the next responsibilities?
Regularly conduct interviews and collect feedback from users, adjust the profile, identify needs.